Mobility & Social Networks
Still using the Plain Telephony Network ?
Time to hook up with the Social Networks as well !
Bring Your Own Application
Escaux has introduced a new paradigm in the world of telecommunication. The concept of BYOD (Bring Your Own Device) is generally understood but we go one step further with BYOA (Bring Your Own Application). BYOA is part of the larger trend of IT consumerization toward the use of consumer market technologies within the enterprise.
Google Talk, Facebook Messenger ... you choose
Escaux's communication philosophy is based on the concept of freedom of choice. The Escaux Open Client Architecture is a new paradigm in telecommunications. The classic communication clients we all run on our laptops, smart phones and tablets, typically have the Graphical User Interface (GUI) and the SIP protocol stack embedded into the same application. With the Escaux Open Client Architecture the GUI and the protocol stack are separate. In this hybrid client architecture, the GUI can be located virtually anywhere whereas the SIP protocol stack (we call this the Unified Endpoint) is located in the Service providers or Customers secured environment. The GUI can be a native cell phone interface (GSM, CDMA, iDEN), a Google Talk Client, a Facebook Messenger client, a WebRTC client, a Microsoft Lync client. One or several of these GUI's can be coupled with a single Unified Endpoint. From the point of view of the customer's call control platform (Cisco Unified Communication Manager, Escaux, Avaya, Alcatel, Siemens, Asterisk, …) this Unified Endpoint is seen as yet another SIP client.
What is all the buzz about webRTC ?
Do you remember the days where watching a video on the internet required the installation of a separate software application on your PC ? Today, watching a video on YouTube or any other website is a frictionless experience thanks to technologies like Adobe Flash or HTML 5.
The same revolution is now at our doorstep. By the end of 2013, millions of people will be able to click on a link in a browser and connect to a business or a friend; with voice or video. No subscription, no special client, no Viber, no Skype – just a web browser. WebRTC’s easy accessibility will enable businesses and organizations of all sizes to simplify the way they communicate internally and externally.
In the Open Client Architecture, webRTC is just another type of user interface that can be coupled with the Unified Endpoint. Consequently any webRTC client can be seen as a SIP endpoint from the point of view of the customer's call control.